
Unholy Playhouse
Building a sanctuary that outlives its walls
Sydney keeps losing the spaces that matter – the intimate, independent, community-grown venues where scenes begin and artists take their first risks. In the months around Unholy's opening, Bar Freda's, Mary's Underground and the Stonewall Hotel all closed. Kat Dopper – founder of Heaps Gay and Pleasures Playhouse – set out to answer that loss with a year-long home for independent artists inside St John the Evangelist, a sandstone church on Kent Street built in 1868 and deconsecrated in the 1930s. Bar, stage and dance floor for 200, under one gothic roof.
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Brand Identity
Strategy
Naming
Tone of Voice
Storytelling
Print Design
Digital Design
Website Design + Development
Packaging
Credits
Photography: Anna Hay
Prayer for the Profane: Sarah Jessica Carpark
Unholy Water: Ester Spirits
Fonts used:
Pandemonium by Typeheist
Montiac Mono by Supercontinente
Phonic Mono by Schick Toikka










